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Ding Dong!

Ding dong! Avon calling! The image of the Avon Lady is one of the most enduring – and beloved – icons of the worlds of beauty and fashion. As well as being a globally-recognised leader in the direct selling of beauty products, Avon Products, Inc. (NYSE: AVP) is also heavily invested in the empowerment of its representatives, and it’s involved in a number of philanthropic causes including breast cancer research and fighting domestic abuse.

So we’re rather excited to be able to announce that we’re partnering with Avon to use our next-generation learning technology to create a global training platform. This relationship will support a central pillar of Avon’s transformation plan to digitise the business, and accelerate the selling and earning power of Avon’s millions of Representatives worldwide.

The partnership is one element of the strategy to ‘Open Up Avon’ and unleash the potential of the brand and business model. Fuse will revolutionise the way Representatives experience training as Avon transforms into a digital-first, social selling, fast-beauty brand.

The Fuse platform will deliver engaging content to fuel Representatives’ earnings potential – and thereby retention.  Training delivered through Fuse will encompass a wide range of topics: everything from beauty tutorials and skincare science to marketing and sales skills. Avon is aiming to reach millions of women with a mix of blended training to help them learn new skills and build their Avon businesses.

Miguel Fernandez, President Global Sales, said: “Our Avon beauty entrepreneurs are the heart of our business and it’s crucial that we provide them with digital and mobile-first tools to open up their potential learnings and earnings power. This is a core element of Avon’s transformation plan, and as we have recently reported, we’re seeing early signs of the positive impact new digital tools and increased training can have on our Representatives’ sales.

“In today’s world of ready access to technology, our new relationship with Fuse will enable us to deliver training tools to our global network of Representatives in a form that enables them to learn on their own terms as they grow and thrive with Avon.  We are opening up Avon to better serve our customers and support our Representatives.  When she succeeds, we succeed.”

Avon chose Fuse after an extensive procurement process, recognising Fuse’s ability to create a globally scalable learning platform. Built with learners in mind, Fuse allows companies to create, curate and share content to facilitate seamless learning, knowledge sharing and communication, achieving employee engagement rates up to 100x higher than among legacy corporate learning providers.  

Founder and CEO at Fuse Universal, Steve Dineen, added, “I’m really excited to welcome everyone at Avon to the Fuse Family. As a business going through a huge digital transformation, I am proud that we have been entrusted to support Jan and the team in achieving their goals. Avon's business is remarkable and touches millions of customers every day, and their people need to be armed with the latest knowledge on their products and services, as well as being able to share best practice with other representatives around the world in order to stay ahead of the competition.”

Fuse has already successfully been piloted in South Africa, and will now roll out to Avon’s key territories this year, starting with the UK, South Africa and Avon’s largest markets in Latin America.

Avon has stood for women, for 130 years: providing innovative, quality beauty products which are primarily sold to women, through women. We’re looking forward to parent with them and help them in their mission to support women’s empowerment, entrepreneurship and well-being.

Read more in the press release here

Ant O'Neill
Mar 01 2019

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